The commercialization of American culture: new advertising, control and democracy
Choice Reviews OnlinePublished 1 May 1996
Citations73
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Abstract
Introduction The Changing Nature of Advertising and Control Advertising's External and Internal Control Social Implications Place-Based Advertising Control through Location Controlling Viewer Behavior Creating the Zapless Ad Cross Promotion Control through Cooperation Sponsorship Control behind a Philanthropic Facade Commercials, Control and the Computer Revolution Conclusion
Keywords
Social Sciences