Shopping Orientations and Product Usage Rates
Journal of Marketing ResearchPublished 1 November 1971
William R. Darden, Fred D. Reynolds
Citations236
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
BACKGROUND This article investigates the hypothesis that urban shoppers, in their search for identity, develop shopping orientations which are related to usage rates of some categories of products. This study evolved from our con
Keywords
Business, Management and Accounting
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