News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?
Journalism QuarterlyPublished 1 September 1976Open access
Gerald L. Grotta, Ernest F. Larkin, Bob Carrell
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Abstract
Evidence indicates the audience does not perceive either news or advertising as a homogeneous content category, distinct from the other, in the media.
Keywords
Social SciencesBusiness, Management and Accounting