The Cultural Archive of the IKEA Store

Abstract

The IKEA store has become one of the world's most recognized and reproduced archives of national culture in the global marketplace, necessitating a critical reading of its spatial narrative. This article engages in a historicized reading of the culturally encoded space of the IKEA store, of which they were 285 in nearly 40 countries by the end of 2008. It argues that the IKEA store helps construct, reproduce, and disseminate a narrative of Swedish exceptionalism worldwide. This narrative showcases Sweden's image as a peaceful, homogenous, and industrious little nation, exemplifying Enlightenment ideals of social and economic progress while avoiding implication in the Enlightenment's more violent aspects. This article engages Derrida's formulation of archival violence to demonstrate how these hidden histories disrupt this archive's dominant narrative. Recovering these histories is particularly important given recent renewed faith in an essential “Swedishness” that has emerged in response to non-Western immigration in Sweden.