Tourism Yield: Analysing Tourism Satellite Accounts for Measures of Sector Performance and Business Benchmarks
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Abstract
Yield has become a central issue in tourism development. Throughout the world many tourism managers speak of 'high yield, low volume' tourism. In New Zealand, for example, the national Tourism Strategy (NZTS2010) has called for improved yield management and sustainable development as its two key goals. In response to these goals Lincoln University and Landcare Research Ltd in partnership with the Tourism Association of New Zealand, have recently been funded by New Zealand's Ministry of Tourism, to undertake an extensive programme of research to investigate the nature of tourism yield.