WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
Academy of Management JournalPublished 1 June 1990
Charles J. Fombrun, Mark Shanley
Citations5,160
SJR quartileQ1
SJR score10.53
SNIP3.95
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Abstract
Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...
Keywords
Business, Management and Accounting
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