Cultural values in relation to equity sensitivity within and across cultures

Abstract

Organizations are faced with the challenge of developing effective reward systems for a diverse workforce within a society, as well as across different cultures for global operations. Equity theory is a major process motivational model concerned with such reward systems, and equity sensitivity provides important modifications to this model. The present research examines the relation of equity sensitivity to culturally related values. Positive relationships with equity sensitivity are found for collectivism, femininity, power distance and uncertainty avoidance for a diverse sample within the USA and for collectivism and femininity for a sample from Taiwan.