Focus Groups in Marketing Research
Edward Elgar Publishing eBooksPublished 21 December 2006
Miriam Catterall, Pauline Maclaren
Citations52
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Abstract
19 Focus groups in marketing research Miriam Catterall and Pauline Maclaran Introduction Qualitative marketing research and academic marketing and consumer research have grown in parallel with little contact between the two (Catterall and Clarke, ...
Keywords
Social SciencesBusiness, Management and Accounting