Attitudinal effects of utilizing a critical method of analysis
Central States Speech JournalPublished 1 December 1971
Dominic A. Infante, Robin A. Grimmett
Citations4
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Abstract
Subjects were trained in the use of a critical method for analyzing controversial messages. At a later date the subjects, along with two control groups, listened to a counter‐attitudinal speech. Utilization of the critical method appeared to serve an immunizing function for females, while for males a heightened persuasibility effect was observed.
Keywords
PsychologySocial Sciences
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