Why Do People Like Natural? Instrumental and Ideational Bases for the Naturalness Preference
Journal of Applied Social PsychologyPublished 24 October 2012
Meng Li, Gretchen B. Chapman
Citations116
SJR quartileQ2
SJR score1.02
SNIP1.12
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Abstract
Naturalness preference refers to the tendency to prefer natural things to otherwise equivalent unnatural alternatives. Previous research suggests that the naturalness preference is largely due to ideational reasons (moral or aesthetic appeals), rather than instrumental reasons (inferred functional superiority), because the natural and unnatural alternatives were specified as identical. The current studies showed that people do not always believe that natural and unnatural alternatives can be identical. Responses that in previous studies would have been interpreted as ideational‐based naturalness preference were correlated with beliefs in instrumental advantages of natural products. We propose that instrumental and ideational reasons are closely connected, and instrumental beliefs may contribute to the “natural is better” heuristic. The financial consequence of naturalness preference was also demonstrated.
Keywords
Economics, Econometrics and FinanceBusiness, Management and AccountingEnvironmental Science
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