Price Uncertainty and Consumer Search
Marketing SciencePublished 1 February 2003
MehtaNitin, RajivSurendra, SrinivasanKannan
Citations16
SJR quartileQ1
SJR score7.54
SNIP2.65
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Abstract
We offer an econometric framework that models consumer's consideration set formation as an outcome of her costly information search behavior. Because frequently purchased products are characterized...
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting