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DIFFUSION OF TECHNOLOGY: COHESION OR STRUCTURAL EQUIVALENCE?

Academy of Management ProceedingsPublished 1 August 1995
Julia Harkola, Arent Greve
Citations57
SJR score0.14
SNIP0.05

Abstract

Comparing diffusion of technology by cohesion and structural equivalence shows that cohesion is effective in higher density networks, whereas structural equivalence affects diffusion in low density networks as a mimetic process. A threshold effect seemed to start diffusion in an area where the norm was not to use the technology.

Keywords

Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting