A study in successful exporting
European Journal of MarketingPublished 1 January 1971
M.T. Cunningham, R.I. Spiegel
Citations132
SJR quartileQ1
SJR score1.71
SNIP1.39
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Abstract
Examines the export activities of a sample of companies which have won the Queen's Award to Industry for export achievement. Looks at those criteria employed in order to achieve export success. States that not all of the companies practised all of the criteria, with the majority using only two. Concludes that the historical background and tradition of an organization, together with the attitudes of its senior management, are the most significant factors in determining the level of its success.
Keywords
Business, Management and Accounting