The Effect of Ecologically Relevant Information on Detergent Sales
Journal of Marketing ResearchPublished 1 February 1972
Karl E. Henion
Citations140
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Shares of market for brands of detergent were changed in the predicted direction by informing consumers of phosphate content. Results indicated a relative loss for brands high in phosphate and a gain for those lower in phosphate.
Keywords
Business, Management and Accounting