The Journal of Marketing: Postwar
Journal of MarketingPublished 1 January 1952
William Applebaum
Citations4
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The major features of JOURNAL have continued basically unaltered, except for some minor refinements and introduction of a separate department, Legislative and Judicial Developments in Marketing. Although JOURNAL has on occasion carried articles dealing with marketing law, this new department, introduced in April I951-the last issue of Volume XV-is an attempt at systematic coverage of subject. In Volume XII, Number 3, Editor reports that the A.M.A. Board of Directors recently decided that committee reports, after approval by that Board,
Keywords
Business, Management and Accounting