Spring break student travel: a longitudinal study
Journal Of Vacation MarketingPublished 1 January 1996
J. S. Perry Hobson, Bharath M. Josiam
Citations25
SJR quartileQ1
SJR score1.30
SNIP1.63
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Abstract
Spring break travel is a unique North American youth tourism phenomenon, generating millions of dollars for the tourism industry. This longitudinal study surveyed students at the University of Wisconsin-Stout, USA, over a four-year period. It examines the changes that have occurred in spring break travel patterns over the years of 1991 to 1994. Implications for marketers, tour operators and destinations are presented.
Keywords
Social Sciences
Medical Entomology and ZoologyMarketing research in a marketing environment
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