Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Journal of MarketingPublished 1 July 1994
Mary R. Zimmer, Jean‐Noël Kapferer
Citations234
SJR quartileQ1
SJR score13.39
SNIP5.22
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
5e éd. , 2012
Keywords
Business, Management and Accounting