Clothing: Communication, Compliance, and Choice

Abstract

This study looks at some effects of five different styles of women's clothing: Formal Skirt, Formal Pants, Casual Skirt, Casual Pants, and Jeans. There were no significant differences in compliance to a request to fill out a questionnaire made by experimenters dressed in the five clothing styles, although experimenter age and sex effects were found. Ratings of photographs of the five dress styles indicate that a model was viewed by both male and female subjects as most happy, successful, feminine, interesting, attractive, intelligent, and wanted as a friend when wearing a Formal Skirt outfit and as least so when wearing Jeans. She was also seen as more active when wearing pants as compared with a skirt. Subjects' reasons for choosing what clothing to wear did not indicate that how one will appear to others is the major factor in clothing selection. It appears that clothing does communicate something about the wearer but may influence behavior toward her primarily in the absence of other information about her status.