Basic Dimensions of the Corporate Image
Journal of MarketingPublished 1 October 1961
Aaron J. Spector
Citations49
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Studies of corporate image often proceed on the assumption that "expert" judges know which dimensions of a corporation's image the respondents consider when they think about the corporation. This article describes a factor-analytic study in which the image dimensions were obtained empirically, and compares the images held by two groups of respondents.
Keywords
Business, Management and Accounting