Temporal Lags in Comparative Retailing
Journal of MarketingPublished 1 October 1972
Johan Arndt
Citations51
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Is the structure of a retailing system dependent upon selected characteristics of the country served? The author's evidence affirms this hypothesis. The results reported may have important strategic implications for multinational retailers by serving as a base for forecasting. Temporal lags in the development of retail systems are found to approach the same length as lags in certain environmental factors.
Keywords
Business, Management and Accounting