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The business of nature-based tourism.

Medical Entomology and ZoologyPublished 1 January 1998
Bob McKercher
Citations52

Abstract

Profiling the nature-based tourism sector and identification of issues the role of research - identifying opportunities from ideas business plans - formalizing the filtering process and setting strategies legalities, accreditation and other considerations dollars and sense - planning, budgets and cash flow costing and pricing thinking strategically about marketing nature-based tourism products defining nature-based tourism markets and products pricing nature-based tourism products the tourism distribution system promotion product development, itinerary, and route planning systems, on-site operations and self-management some ethical considerations in nature-based tourism the future of nature-based tourism.

Keywords

Social Sciences