French-English Canadian Subcultural Consumption Differences
Journal of MarketingPublished 1 January 1985
Charles M. Schaninger, Jacky Bourgeois, W. Christian Buss
Citations50
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Consumption differences were examined between French-speaking, bilingual, and English-speaking Canadian families from the greater Ottawa/Hull metropolitan area. Significant differences were found for a wide variety of consumption behaviors, media usage, and durable goods ownership. These differences existed even after social class and income were removed.
Keywords
Social SciencesAgricultural and Biological SciencesBusiness, Management and Accounting