Indices of Corporate Reputation: An Analysis of Media Rankings and Social Monitors' Ratings

Abstract

Corporate reputational rankings and ratings are proliferating. This article examines a variety of corporate reputational rankings published by various general media, specialized publications and social monitors. We compare these reputational rankings and ratings in terms of their methodologies, the criteria they rely on to assess companies, and their results. The analysis reinforces the need for a more coherent conceptual framework to assess corporate reputations.