The Nominal Group Technique: Its Potential for Consumer Research
Journal of Consumer ResearchPublished 1 December 1980
John D. Claxton, J. R. Brent Ritchie, Judy Zaichkowsky
Citations80
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
This article illustrates the adaptation and modification of the Nominal Group Technique from the field of organizational planning for use in the study of consumer behavior. The method is compared to traditional group interviews and structured survey methods.
Keywords
Business, Management and Accounting
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