Using MCA to Segment New Car Markets
Journal of Marketing ResearchPublished 1 August 1970
William H. Peters
Citations19
SJR quartileQ1
SJR score6.96
SNIP2.42
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TL;DR
In this study the mid-1960's new car market is analyzed by using a new, dummy variable, multivariate technique known as Multiple Classification Analysis (MCA).
Abstract
In this study the mid-1960's new car market is analyzed by using a new, dummy variable, multivariate technique known as Multiple Classification Analysis (MCA). This approach helps provide a better understanding of this complex market and gives some interesting hints as to its possible future direction.
Keywords
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