Using Computer Networks (Intranet and Internet) to Enhance Your Students' Marketing Skills

Ways that intranets and the Internet can be used interactively to accomplish students' communication, decision-making, and information search and retrieval skills are explored.

Abstract

Marketing educators are encouraged to consider using computer networks (intranet and Internet) to enhance their students' communication, decision-making, and information search and retrieval skills. This article explores ways that intranets and the Internet can be used interactively to accomplish these goals and discusses the benefits and drawbacks to computer network assignments.