A Look to the Future of JAMS: Three Years Out, Thirty Years Out...
Journal of the Academy of Marketing SciencePublished 1 June 2003
George M. Zinkhan
Citations23
SJR quartileQ1
SJR score6.90
SNIP4.39
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TL;DR
I want to take this opportunity to thank all of those in the academy who have encouraged me and mentored me throughout my career.
Abstract
I want to take this opportunity to thank all of those in the academy who have encouraged me and mentored me throughout my career.
Keywords
Social SciencesMedicineEngineering
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This book focuses primarily on the opportunities and tactics that can lead to success in the electronic marketplace, and offers the strategic perspective that all firms must adopt, both in the present and in the future.
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