Electronic Customer Relationship Management
Published 19 December 2021
Annissa Meutia
Citations154
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Abstract
Electronic Customer Relationship Management, atau e-CRM, adalah sebuah metode untuk mengelola relasi antara perusahaan dengan pelanggan dengan tujuan untuk meningkatkan loyalitas serta penggunaan produk-produk atau jasa yang ditawarkan oleh perusahaan dengan memanfaatkan media elektronik.
Keywords
Computer ScienceDecision SciencesSocial Sciences
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