Increasing the ROI of social media marketing
IEEE Engineering Management ReviewPublished 1 January 2013
Vineet Kumar, Rohan Mirchandani
Citations221
SJR quartileQ2
SJR score0.47
SNIP0.85
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Abstract
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Keywords
Social Sciences