Economic Value of Celebrity Endorsements
Marketing SciencePublished 1 March 2013
ChungKevin Yc, P DerdengerTimothy, SrinivasanKannan
Citations10
SJR quartileQ1
SJR score7.54
SNIP2.65
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
In this paper we quantify the economic worth of celebrity endorsements by studying the sales of endorsed products. We do so with the use of two unique data sets consisting of monthly golf ball sale...
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
EconometricaAutomobile Prices in Market Equilibrium
5,065 Citations1995Steven Berry, James Levinsohn +1 more
Idées économiques et socialesDe gustibus non est disputandum
2,314 Citations2010George J. Stigler, Gary S. Becker
Journal of EconometricsMultivariate regression models for panel data
1,255 Citations1982Gary Chamberlain
The Quarterly Journal of EconomicsA Simple Theory of Advertising as a Good or Bad
750 Citations1993Gary S. Becker, Kevin Murphy
RePEc: Research Papers in EconomicsThe economic analysis of advertising
674 Citations2005Kyle Bagwell
The RAND Journal of EconomicsEmpirically Distinguishing Informative and Prestige Effects of Advertising
349 Citations2001Daniel A. Ackerberg
Journal of Consumer ResearchCelebrity Contagion and the Value of Objects
345 Citations2011George E. Newman, Gil Diesendruck +1 more
SSRN Electronic JournalHigh Performance Quadrature Rules: How Numerical Integration Affects a Popular Model of Product Differentiation
64 Citations2011Benjamin S. Skrainka, Kenneth L. Judd
It is demonstrated that polynomialbased rules out-perform number-theoretic quadrature (Monte Carlo) rules both in terms of efficiency and accuracy.