Exogenous Factors and Visitor Behavior

Abstract

This study provides quantitative conclusions regarding the impact of specific exogenous factors on exhibit viewing time in zoological parks and discusses implications for exhibit design. Three features distinguish this analysis from previous research concerning viewing time: (a) Data collection was preceded by extensive field work, to identify more than 50 variables with potential effects on viewing time; (b) the results of ethnographic interview techniques were combined with on-site observation and objective data to quantify and scale relevant variables; and (c) multiple regression techniques were used to quantify and test unique quantitative effects of independent variables on observed viewing time. The analysis compares recorded viewing times of 501 individuals across 10 exhibits at six zoological parks.