Consumer power via the Internet
First MondayPublished 4 January 1999Open access
Trond Andresen
Citations9
SJR quartileQ1
SJR score0.44
SNIP0.61
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
This paper describes a proposal to strongly enhance "consumer-power" to the ultimate benefit of both businesses and consumers.
Abstract
Recently, there has been plenty of upbeat reporting on new opportunities provided by the Internet to business in marketing and sales and in financial services, to name a few. Most of these developments may be said to increase "firm-power". This paper describes a proposal to strongly enhance "consumer-power" to the ultimate benefit of both businesses and consumers..
Keywords
Business, Management and Accounting