Tales from the marketplace : stories of revolution, reinvention and renewal
Published 1 January 1999
Nigel F. Piercy
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Abstract
Preface Stories and strategies Why a book of stories for managers? A new era of market-based strategy Stories of revolution and reinvention - British Airways Dell Computers New marketing channels Reinventing the airline business Treasure island BT international Retail banks Stories of obsolescence and renewal - M Skoda cars The Body Shop Kellogg's cornflakes Laura Ashley Boots the chemist WH Smith and John Menzies Reflections on the stories - Commentaries Final thoughts: for now.. Index.
Keywords
MedicineBusiness, Management and Accounting