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A comparison of Japanese and American business negotiations

International Journal of Research in MarketingPublished 1 January 1984
John L. Graham
Citations35
SJR quartileQ1
SJR score3.87
SNIP2.47

Abstract

The determinants of the outcomes of business negotiations in two cultures are investigated in a laboratory experiment. The most important causal factor in Japanese negotiations was found to be the role (i.e., buyer or seller) of the negotiator. Japanese buyers consistently achieved higher bargaining solutions than Japanese sellers. The primary causal factor in negotiations between Americans was the information content of bargaining strategies. Americans to whom bargaining partners gave information more freely achieved higher bargaining solutions.

Keywords

PsychologySocial Sciences