Psychological Foundations of Attitudes
Elsevier eBooksPublished 1 January 1968
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Abstract
Front Cover; PsychologicalFoundations ofAttitudes; Copyright Page; List of Contributors; Foreword; Preface; Table of Contents; PART I: INTRODUCTION; Chapter 1. The Emergence of Attitude Theory: 1930-1950; CONTRIBUTORS TO ATTITUDE THEORY DEVELOPMENT; CONCLUDING COMMENTS; References; PART II: LEARNING-BEHAVIOR THEORY CONTRIBUTIONS TO ATTITUDE THEORY; Chapter 2. Social Behaviorism and Human Motivation: Principles of the Attitude-Reinforcer-Discriminative System; INTEGRATED LEARNING PRINCIPLES; INTEGRATED LEARNING PRINCIPLES AND HUMAN MOTIVATION THEORY