The Pricing and Revenue Management of Services: A strategic approach
Published 26 July 2007
Irene C. L. Ng
Citations44
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Abstract
1. Introduction Part 1: The Buyer as an Individual 2. The Expected Net Value (ENV) Framework 3. Advanced Purchase and the Separation of Purchase and Consumption 4. Seven Strategies For Higher Revenues Part 2: Buyers in Aggregate 5. The Economics of Pricing in Services 6. The Revenue Management of Services 7. Strategic Pricing and Revenue Management: Four More Strategies For Higher Revenue 8. Conclusion
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting