An Evaluation of the Use of Drama to Communicate HIV/AIDS Information

Drama can be an effective medium for communicating HIV/AIDS information and can reduce knowledge gaps associated with low levels of formal education and could find wide applicability in many settings.

Abstract

This study evaluated the effectiveness of three dramas created to disseminate HIV/AIDS information. Predrama and postdrama interviews were conducted with a cohort of randomly selected audience members from ten separate performances in Tamil Nadu state, India (N = 93); an interview was also conducted with a postdrama--only comparison group (N = 99). The results showed that a significant increase in HIV/AIDS-related knowledge occurred as a result of watching the drama. Before the drama, audiences had relatively high levels of accurate knowledge about HIV/AIDS but lower knowledge levels of common HIV/AIDS misconceptions. The drama reduced these misconceptions. The drama also increased the level of reported intentions to treat HIV positive individuals more kindly. This research demonstrates that drama can be an effective medium for communicating HIV/AIDS information and can reduce knowledge gaps associated with low levels of formal education. Drama can also be used to convey socioemotive and sensitive material and could find wide applicability in many settings.