The Marketing Challenge
Medical Entomology and ZoologyPublished 1 September 1993
Laura Mazur, Annik Hogg
Citations12
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Abstract
Part 1 The global setting: globalization and the TRIAD markets the marketing organization challenges critical concepts organizing for marketing advantage. Part 2 Marketing programmes: segmentation, targeting, positioning, bran management the promotional strategy appendix a - using outside consultants setting the price. Part 3 Managing marketing information: market research - the crystal ball.
Keywords
Business, Management and Accounting