The new (and ever-evolving) direct and digital marketing ecosystem
Journal of Direct Data and Digital Marketing PracticePublished 1 October 2014Open access
Merlin Stone
Citations27
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TL;DR
This article considers the elements that are in play and how they are affecting the way in which marketers themselves need to evolve.
Abstract
Marketing is operating within a complex and rapidly evolving ecosystem that combines internal and external resources. This article considers the elements that are in play and how they are affecting the way in which marketers themselves need to evolve.
Keywords
Social Sciences