Marketing Research: A Practical Approach for the New Millennium
Medical Entomology and ZoologyPublished 1 February 2000
Joseph F. Hair, David J. Ortinau, Robert P. Bush
Citations361
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Abstract
This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.
Keywords
Business, Management and Accounting