Sales Technology: Making the Most of Your Investment

This book begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations, and offers several methods that executives can use to calculate the performance impacts of such investments.

Abstract

Preface: structure of the book -- Acknowledgments -- 1. Sales technologies: their definition, history, and uses -- 2. The sales technology implementation process -- 3. Antecedents to effective implementation -- 4. Performance implications of sales technology -- 5. Measuring the impact of sales technologies -- 6. Implementation in practice, a road map to success -- Notes -- References -- Index