Tobacco control advocates must demand high-quality media campaigns: the California experience
Tobacco ControlPublished 1 December 1998Open access
Edith D. Balbach, Stanton A. Glantz
Citations73
SJR quartileQ1
SJR score2.31
SNIP1.65
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TL;DR
Anti-tobacco media campaigns that expose industry manipulation are a key component of an effective tobacco control programme and the effectiveness of these campaigns makes them a target for elimination by the tobacco industry.
Abstract
Anti-tobacco media campaigns that expose industry manipulation are a key component of an effective tobacco control programme. The effectiveness of these campaigns, however, makes them a target for elimination by the tobacco industry. The experience from California demonstrates the need for continuing, aggressive intervention by nongovernmental organisations in order to maintain the quality of anti-tobacco media campaigns.
Keywords
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