Marketing Digital Music: Can DRM Help?
SSRN Electronic JournalPublished 1 January 2005Open access
Anne Duchêne, Martin Peitz, Patrick Waelbroeck
Citations5
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Abstract
We argue that Digital Rights Management technologies can serve a number of marketing purposes that will make it easier for newcoming artists to expose their products to consumers and that will allow established artists to fine tune their offerings to consumers' tastes.
Keywords
Computer ScienceBusiness, Management and Accounting
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