Brand Loyalty Vs. Repeat Purchasing Behavior
Journal of Marketing ResearchPublished 1 February 1973
Jacob Jacoby, David B. Kyner
Citations1,142
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient conditions. An experiment designed to test this conceptualization provided strong empirical support for the distinction as conceptualized.
Keywords
PsychologyBusiness, Management and Accounting
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