Evaluating a Fear Appeal Message to Reduce Alcohol Use among “Greeks”
American Journal of Health BehaviorPublished 1 September 2001
Sara Moscato, David R. Black, Carolyn L. Blue, Marifran Mattson, Regina A. Galer‐Unti, Daniel C. Coster
Citations50
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TL;DR
Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students through perceived efficacy and perceived threat in the extended parallel process model.
Abstract
OBJECTIVE: To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model. METHOD: A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. RESULTS: Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message. CONCLUSIONS: Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
Keywords
PsychologyMedicine
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