Internet Marketing Strategies for Entrepreneurs: Using Web 2.0 Strategies for Success
Published 7 July 2009
Susan Payton
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Abstract
Introduction -- Chapter 1: making sense of marketing 2.0 -- Chapter 2: getting social online -- Chapter 3: blogging for business -- Chapter 4: hot off the (virtual) presses! -- Chapter 5: easy e-mailing -- Chapter 6: bringing it all together -- Glossary -- Appendix A: marketing plan -- Appendix B: press release example -- Appendix C: press release distribution sites -- Appendix D: more information on press releases -- Appendix E: e-mail sample -- Appendix F: marketing plan outline -- Appendix G: blog posts by social media experts -- Index
Keywords
Social SciencesDecision Sciences