Fashion-ology: An Introduction to Fashion Studies
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Abstract
Introduction * Etymology of Fashion * Fashion as a Concept and a Phenomenon * Proponents and Opponents of Fashion * Studies of Fashion in Social Science * Outline of the BookSociological Discourse and Empirical Studies of Fashion * Classical Sociological Discourse of Fashion * Fashion, Modernity and Social Mobility * The Origin of Fashion Phenomenon * Contemporary Sociological Studies of Fashion * Fashion and Sociology of Culture * Fashion as a Manufactured Cultural Symbol * ConclusionFashion as an Institutionalized System * Theoretical Framework of Fashion-ology * Fashion as a Myth Supported by the System * Different Approaches to Fashion Systems * The Beginning of the Fashion System * Fashion Production as Collective Activity * Empirical Study: The French Fashion System as a Prototype * ConclusionDesigners: The Personification of Fashion * Designers in the Studies of Fashion * Designers, Creativity and Social Structure * Legitimation of Designer's Creativity * The Star System of Designers * Hierarchy Among Designers in the Fashion System * ConclusionProduction, Gatekeeping and Diffusion of Fashion * Diffusion Theories of Fashion * Gatekeepers: Making Aesthetic Judgments * Diffusion Strategies from Fashion Dolls to Fashion Shows * Fashion Propaganda through Advertising * ConclusionAdoption and Consumption of Fashion * Consumption: A Historical Perspective * Consuming Fashion as Symbolic Strategies * Consumption and Social Status * Consumers in Modern and Postmodern Times * Conclusion