La adopción de una innovación basada en la Web. Análisis y modelización de los mecanismos generadores de confianza
Institutional Repository of the University of Granada (University of Granada)Published 13 April 2011Open access
Francisco Muñoz‐Leiva
Citations17
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Abstract
Tesis Univ. Granada. Departamento de Comercialización e Investigación de Mercados. Leída el 14 de marzo de 2008
Keywords
Social SciencesBusiness, Management and Accounting