ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1
Oxford Economic PapersPublished 1 November 1968
Peter Doyle
Citations37
SJR quartileQ2
SJR score0.56
SNIP0.99
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Journal Article ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1 Get access P. DOYLE P. DOYLE London Graduate School of Business Studies Search for other works by this author on: Oxford Academic Google Scholar Oxford Economic Papers, Volume 20, Issue 3, November 1968, Pages 394–416, https://doi.org/10.1093/oxfordjournals.oep.a041105 Published: 01 November 1968
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting