The relationship between online chatter and firm value
Marketing LettersPublished 18 July 2011
Leigh McAlister, Garrett P. Sonnier, Tom Shively
Citations39
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
Online word of mouth, Value relevance, Financial markets,
Keywords
Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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